Ex-Gainax Does Magic School (Also Animator School): Little Witch Academia

Magical academies! Spunky heroines! A big orchestral soundtrack!

…sounds really boring, right? But in the hands of skilled craftsmen, convention can be compelling, and that’s what Little Witch Academia taught me.

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Now that all the good people that made up Gainax exist in the form of a studio named Trigger, I was eagerly awaiting their first real deal production for a while now. I know, Inferno Cop exists–I’ve seen one episode, by the way–but that doesn’t really have much in the way of animation, and as such I was interested to see what the studio’s first big work was going to be. When news of Little Witch Academia dropped, I met the promotional material with some degree of trepidation, as it all seemed a bit too safe for the first big bad thing by the mad geniuses from Gainax.

The setting is pretty typical: Following an impressive flashback that opens and establishes the film, we’re flung into a typical scene in a Magic Academy Lecture Hall explaining how magic in this magical world works. Thankfully the film doesn’t dwell on things like this for very long: The good thing about Little Witch Academia is that it only tells you what you need to know. The thing’s only thirty minutes long, after all!

It’s really best not to talk too much about the script, as it’s all quite run-of-the mill. I mean, this is an exercise to train young animators, so I suppose that’s expected to some degree. This film is all about solid execution. The main characters are all familiar archetypes, but there’s an extra bit of energy about them brought out in the exaggerated voice acting and animation. Suushy–the creepy girl–has an especially nasally voice, Diana–the stuck up girl–and her friends go out of their way to pronounce every syllable of their rich-bitch Japanese, and Akko–the main girl–is chatting it up at 110% at all times.

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On the animation side, character designs are quite simple, allowing for a wide range of expressions–Akko probably makes every face under the sun within the film’s short run-time. Much like the voice acting, the character movement and facial expressions are all exaggerated, bestowing the film with a rather bold and varied visual vocabulary. It feels less “anime” and more “kids cartoon.” It’s animation that adheres to the traditional principles of animation–something Japanese animation doesn’t usually do–making the film’s look very refreshing on the whole.

While the film’s setting is certainly tried and true, there’s a freshness to the execution–the visuals bring to mind the works of those pixiv fantasy artists put into motion. Backgrounds are given life by way of keen attention to detail, sharp design sense, and atmospheric use of color.

Be it a character’s dorm room or the deep caverns that lurk underneath, backgrounds on the whole are meticulously drawn to sell the viewer on the world. There isn’t much in the way of talking time, so explaining things via visuals is more efficient and makes for rich eye-candy. This attention to detail is enhanced by the film’s constant dynamic style. Everyone and everything is kind of skinny, angular, and pointy. It’s the antithesis to that Kyoto Animation looks-like-it-can-melt-in-your-hands rounded style–even when standing still, characters have a strong visual presence with their skinny limbs and bold facial expressions. Underscoring the piece are wonderfully appropriate color schemes that communicate a convincing sense of place, be it a bedroom lit only by a single lamp before sleep time, or a common room bathed in afternoon light coming through giant windows. There’s also smaller bits of clever design sensibility, such as the Alphonse Mucha inspired Chariot poster that hangs by Akko’s bedside.

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One of the film’s biggest visual hits out of the park is probably the three main characters themselves, all boasting very simplistic but expressive designs, which tell the viewer all they need to know about them without having to say too much. I particularly like Akko’s friends, Lotte and Suushy–Lotte’s giant white rounded glasses that only reveal the pupils of her eyes, and Suushy’s one obviously sleep deprived eye poking through her long hair are simple touches that do extremely well to establish what kind of characters they are.

The film is obviously host to a couple of set pieces–one at the beginning and one at the end–that are quite conventional scenes, but like everything else in the film, they’re well executed and have enough creative ideas that make them fun to look at. One particularly fun bit is Chariot’s appearance at the beginning of the film that involves her appearing as a blast of magical power on stage. The final scene with the dragon is simply woven together well, with a few dynamic cuts that keep the action from feeling routine and uninspired. Of course, all these fine visuals can be credited to Yoshinari You, who basically worked on all the visual aspects of the this film save for animating every scene in it. Those trainees need some cuts to draw, right?

All said, Little Witch Academia is a fun way to pass a half-an-hour. While the lightness and conventional nature of the subject matter may keep one off from multiple viewings, it’s a visual trip that’s worth switching on every now and again.

And really, not bad for something thrown together by a bunch of trainees.

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JPN Rush: DEEP IN ROPPONGI–The Wild And Crazy Kyary Pamyu Pamyu Museum

In the simultaneously stylish and seedy Tokyo neighborhood known as Roppongi lies the headquarters of Japanese TV giant TV Asahi. In addition to being host to a Doraemon-themed cafe promoting the new movie with a theme song by Perfume, something else Nakata Yasutaka-related lies on the opposite side of the building.

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The Kyary Pamyu Pamyu Museum.

For a mere 800 yen patrons can explore a dream like Kyary-inspired world and cast their eyes upon the many strange and wonderful dresses she has donned in several music videos and live shows. True believers can pay an extra 500 yen to slap on a pair of headphones with giant colorful bows stuck on top on them for the (I assume) Kyary-narrated audio tour. Clever folks who bought tickets early are let in for the discounted price of 600 yen.

As you walk in, you’re greeted by two spunky young Kyary-clones complete with blonde wigs and giant bows on their heads standing in a bright Kyary-colored room. Upon handing one of the clones the entrance fee, you’re granted access to the main event.

The main area of the exhibit is surprisingly sparse. All of the display items are kept within pure white circus carts behind bars on the exhibit hall’s black-and-white striped floor. As one peers into the carts, one briefly enters Kyary’s vibrant world as each display item is complemented by lively bright backdrops, while a playlist of Kyary songs plays on loop.

The exhibit floor is not just sparse, but also very dark. I tried to get a picture of myself in front of the display of Fashion Monster props, but my face came out shrouded in shadows. While perhaps appropriate for a Halloween-themed song, it doesn’t make for a nice photo.

I see what they’re doing artistically–there’s a deliberate contrast between the dark main floor and the more colorful reception area, displays, and gift shop. Apparently the idea is that an evil witch is on a quest to turn Kyary’s cute world plain, and it’s up to you to save it. But it all feels a bit too sparse. Rather than just leaving the display cases a plain white, there should be some alternation of black and white, or monochromatic circus designs on them. It feels real life plain as opposed to we’re-trying-to-sell-you-on-this-fantasy plain. Even for 800 yen it feels a bit too cheap. I’d pay 500.

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But perhaps it’s that extra 300 yen that allows you to take pictures, and as many as you want! Yes, while I am being nit-picky about the floor, there are a number of good things about the Kyary Museum, one being that you can take pictures–a rarity anywhere in a country obsessed with controlling information. Of course, the exhibit’s main draw–the dresses–are interesting to see. One thing one notices about the dresses is how cheaply put together the early outfits are. It’s obvious that the budget at first wasn’t super high, and one truly begins to understand the magic of things like lighting, framing, and color balance. I never noticed that Kyary’s skirt in Tsukema Tsukeru was made out of snack bags, but it is.

The exhibit also likes to have fun with how it displays the dresses. There are a few cases that, upon placing your head into an opening in the case, you find yourself staring into a mirror reflecting your face on top of one of Kyary’s dresses. There’s another hole nearby for patrons to stick their smartphones in order to easily snap pictures.

At the end of the exhibit is a set of buttons adorned with strange symbols. If one had donned the Kyary-phones at the beginning of the exhibit they would have been privy to hints that allow them to crack the code, but thankfully these hints are also hidden in the backdrops of the various displays, so after a few random guesses on my part, my smarter companion cracked the code in one try. We were then treated to this…

 

Yeah, it’s not much, but it’s a little fun.

At the end lies the inevitable gift shop filled with all manner of merchandise, composed primarily of badges, t-shirts and mugs. I almost bought a funky Kyary t-shirt, but they were all a bit too flashy for my tastes. Also, I’m poor. The gift shop also had more dresses on display, propped up on a colorful circus stage. Seeing as these are more recent numbers, the difference in detail and quality from the earlier dresses is night and day.

Right as you make your way out of the exhibit, one is treated to one final display composed of the kimono, dress and weird creature from the recent Furisodeshon video. Makes for a great photo op.

All said, the Kyary Pamyu Pamyu museum is worth a visit, despite production values being a little on the low side. Looking at the outfits is fun, and you can take some goofy pictures. Book a ticket early and you can get in for just the right price. If anyone opts to take the audio tour, leave impressions in the comments.

Further information can be found at the exhibit’s official site.

Further photos can be found on my Flickr.

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This Cold Money-Driven World and Magical Girls: SHAFT Completely Sells Out

SHAFT always struck me as a unique studio. Their keen eye for design as a result of tight budgets and scheduling, their ties to subculture with the songs used in their shows, and their off-beat otaku edge made them a studio worth paying attention to. It also helped that the original works SHAFT adapted from were quite unique in their own right, and SHAFT elevated these works beyond mere curiosities to snappy and stylish anomalies that stand out amongst the many other otaku-oriented works that oftentimes feel way too similar to one another.

As such, I spit up a bit in my mouth upon seeing the promotional material for Prism Nana.

Once Madoka Magica proved itself as a big success, I had a very bad feeling that SHAFT was about to abandon all artistic integrity and “sell out”, as it were. I mean, they basically sold out by making Madoka, but that at least had a few things going for it stylistically. The same cannot be said for Nana.

Upon switching on Nana’s trailer one is assaulted with a typically spastic anime song and a collection of bullshit fluff scenes featuring girls you’ve seen in every light novel ever. The girls reveal all there is to their shitty paper-thin personalities in a series of one liners that you most assuredly have heard elsewhere, in typical boring moe-styled voices you have definitely heard everywhere. Things get worse upon delving into the several 30-second promos out there, where you’re bombarded with even more boring anime songs that are all taken from the boring moe anisong playbook, along with further imagery that doesn’t do much to inspire.

Let’s head back in time a bit: I would say that the first work that made SHAFT stand out was their first collaboration with Shinbou Akiyuki: Tsukuyomi Moon Phase. There was something dark, edgy, and cool about it, despite being an otherwise typical otaku show in many ways. But as the show goes on, one realizes it’s saying valuable things about family, and the fan service is in fact quite self-aware, with its tongue planted firmly in its cheek. A few years later Sayonara Zetsubou Sensei came on the scene with a deliberately antiquated look and sharp cynical tongue. And in recent years, the Bakemonogatari series brought its dialogue heavy script to life wonderfully with its quirky presentations of character interaction, while serious scenes were bestowed with a very theatrical sense of gravity with their dark shadows and haunting color-schemes.

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Music-wise, Tsukuyomi boasts the talents of world famous jet-setting entertainer Dimitri From Paris, and Sayonara Zetsubou Sensei has old school rocker Otsuki Kenji screaming his lungs out for every season of the show. Bakemonogatari admittedly keeps its music pretty safe, but Kimi No Shiranai Monogatari is a slick pop number I wouldn’t be ashamed of playing in front of people. And of course, I would be remiss to neglect mention of Natsu no Arashi and how its opening by my favorite filthy Japanese band Omokage Lucky Hole got me into them.

I’ve said this stuff before, and I’ll probably say this stuff again, but my point is that between the types of works adapted and the artistic choices made ranging from the style of visuals to the use of music, there is a demonstration of knowledge of works outside of the insular otaku sphere. It’s these influences that helped make these works interesting, and distinguish themselves from the more conventional fare out there. In short, they’re quite special.

So what does Prism Nana got going on? Well, going by what we have, some of the battle scenes have some level of unique design sense, but it’s all very safe. I guess the mob characters are all silhouettes with little stars patterned all over them, which kind of makes it feel like a SHAFT production, but on the whole it just doesn’t look very interesting.

As of right now the only staff listed for this show is the character designer Kantoku. As such, Shinbou–who directed all of the great shows mentioned in this post–may not even be involved, which may explain why it doesn’t look very exiting.

But despite me getting on SHAFT’s case and accusing them of selling out, I realize the realities of this world, and know that they need money to continue on.

But that doesn’t mean I have to like it.

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